To demonstrate the impressive flexibility of Nike Free 5.0, dubbed "the most flexible shoe in history", a shoe box is a third the size of the original was designed.
Designed to surprise the first buyers of the shoe, this limited edition packaging promotional launch, you actually can make a box of Nike shoes regular size, you only need to cut the excess cardboard and glue again.
To fit in the box, the Nike Free 5.0 will have to scroll, which only achieved this elasticity built for "maximum flexibility" to support the model.
It is not just a shoe box, it also uses less cardboard and occupies less space.
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